Hot Dogs & Stadiums

Did you know that every single Major League Baseball team has their own, specially-picked, toppings for their hot dogs?

I didn't either.

However, professional sports teams are more than just coaches, players and hot dogs.

The hundreds of hard-working, passionate staff on each team are the heart of the industry that delivers an exceptional experience for its viewers.

Working closely with these people is an absolute honour – and their lessons on the Ultimate Experience are priceless for true UX fanatics.

I'm happy to share with you some of the exciting work that I lead as the official Partnership Activation Manager and Senior Designer, on behalf of OptiBrand Rx.​